GOOGLE ADS & PPC SERVICES
Google Ads & PPC Services That Put Your Business in Front of the Right Customers
When people are already searching for what your business offers, Google Ads can help you reach them at the right time. At Bluejay Branding, we create and manage PPC campaigns around your business goals, target audience and budget.
From Search and Shopping campaigns to remarketing and Performance Max, we focus on relevant traffic, proper tracking and continuous optimisation instead of simply spending your ad budget.
Paid Advertising Built Around Your Business Goals
Discover Our Approach So Far
Running Google Ads is more than choosing a few keywords and setting a daily budget. Your campaign structure, targeting, ad copy, landing page and conversion tracking all affect how your budget performs.
We first understand what you’re selling, who you’re targeting and what you want your campaigns to achieve. From there, we build and manage campaigns that are aligned with your business objectives.
Our Google Ads & PPC Services
Whether you want more enquiries, online sales, calls or website traffic, we can manage the Google Ads campaigns that fit your business and audience.
Google Search Ads
Reach potential customers when they search for products or services related to your business with targeted Search campaigns.
Performance Max
Run campaigns across Google’s advertising network using your products, services, audience signals and conversion goals.
Google Shopping Ads
Promote your products directly in Google search results with product-focused Shopping campaigns and feed optimisation.
Display Ads
Use visual ads to build awareness, reach relevant audiences and reconnect with people who have already interacted with your business.
Remarketing Campaigns
Reconnect with people who have previously visited your website or interacted with your brand but haven’t taken the desired action.
YouTube Ads
Reach potential customers through video advertising on YouTube with campaigns built around your audience and marketing goals.
Campaign Setup
We research relevant search terms, understand search intent and structure campaigns around the keywords that matter to your business.
Conversion Tracking
Set up and monitor important actions such as form submissions, calls, purchases and other conversions so campaign performance can be measured properly.
PPC Campaign Optimisation
We regularly review search terms, keywords, bids, budgets, ads and campaign data to identify areas that need improvement.
PPC Management That Goes Beyond Getting Clicks
Getting clicks is only one part of a successful Google Ads campaign. What happens after someone clicks matters just as much.
We look at the complete journey- from the search query and ad message to the landing page and final conversion. This helps us understand where your campaign is working and where your budget may be getting wasted.
What we focus on:
- Keyword research
- Search intent
- Campaign structure
- Ad copy
- Negative keywords
- Audience targeting
- Location targeting
- Bid management
- Budget allocation
- Landing page experience
- Conversion tracking
- Google Analytics & GA4
- Search term analysis
- A/B testing
- Regular campaign optimisation
PPC Campaigns for Different Business Goals
The right Google Ads campaign depends on what you want your advertising to achieve. We choose campaign types and strategies around your business goal rather than using the same setup for everyone.
Generate More Leads
Reach people actively searching for your services and direct them to focused landing pages or enquiry forms.
Reach Local Customers
Target specific cities, locations or service areas so your ads are shown to people in the markets you actually serve.
Increase Online Sales
Use Search, Shopping and Performance Max campaigns to promote products and reach potential buyers.
Remarket to Existing Visitors
Reconnect with people who have already visited your website and bring them back when they’re ready to take action.
Get More Phone Calls
Create campaigns designed to connect your business with customers who prefer to call before making a decision.
Build Brand Awareness
Use Display and YouTube campaigns to introduce your brand to relevant audiences and stay visible during the buying journey.
FROM SETUP TO OPTIMISATION
01. Set Your Goals
We understand your business, target audience, budget and the action you want customers to take.
04. Launch & Monitor
Once everything is checked, we make the campaigns live with controlled budgets, assets and ongoing monitoring.
02. Research & Audit
We review your existing account, competitors, keywords, search intent, website and previous campaign data where available.
05. Analyse the Data
We review search terms, clicks, conversions, cost per lead, sales and other relevant performance metrics.
03. Build the Campaign
We structure campaigns, ad groups, keywords, audiences, ad copy, extensions and conversion tracking based on the campaign objective.
06. Optimise & Improve
We adjust keywords, bids, budgets, ads, audiences, locations and other campaign elements based on performance data.
From Search to Conversion
01
Research
Understand your business, audience, competitors and search behaviour.
02
Strategy
Choose the right campaign types, targeting, keywords and budget allocation.
03
Setup
Build campaigns, write ads, configure targeting and set up conversion tracking.
04
Launch
Launch campaigns with controlled budgets and monitor the initial data.
05
Optimise
Review performance regularly and make data-based improvements.
Why Work With Bluejay for Google Ads?
Primary Reasons for Different Businesses
Strategy Before Spending
We don’t start by simply putting your budget into a campaign. We first understand what you’re trying to achieve.
Relevant Targeting
We focus on the searches, audiences, locations and products that are relevant to your business.
Conversion Tracking
We set up tracking so you can understand which campaigns and actions are generating results.
Regular Optimisation
Google Ads requires ongoing attention. We review campaign data and make changes based on what we’re seeing.
Google Ads & PPC Services for Different Business Needs
Our Google Ads and PPC services can be tailored to different businesses, industries and advertising goals. Whether you want to generate more leads, increase online sales, get more calls or reach customers in specific locations, we can create campaigns around your audience, budget and business objectives.
01.
Startups & New Brands
Start reaching potential customers without waiting for organic visibility to build. We can create focused campaigns around your products, services and target audience.
02.
Ecommerce & D2C
Promote your products through Google Shopping, Performance Max and Search campaigns designed around increasing your online sales.
03.
Local Businesses
Target customers in specific cities and service areas with location-focused Search campaigns and call-focused advertising to improve your local presence.
04.
Service-Based Businesses
Reach people actively searching for your services and direct them towards enquiry forms, calls or other conversion points.
05.
B2B Businesses
Target relevant search terms and decision-makers with campaigns designed around longer buying journeys.
06.
Growing Businesses
We can audit your account, identify areas for improvement and manage ongoing campaign optimisation.
Frequently Asked Questions
Find answers to commonly asked questions about our products and services.
Google Ads is Google’s paid advertising platform. PPC, or pay-per-click advertising, is a model where advertisers generally pay when someone clicks on their ad. Google Ads includes different campaign types such as Search, Shopping, Display, Video and Performance Max.
There isn’t one budget that works for every business. Your budget should depend on your market, competition, average customer value, goals and available resources.
Some campaigns can start generating clicks and conversions shortly after launch, but meaningful optimisation requires enough data to identify what is working. The timeline varies by industry, competition, budget and campaign type.
Yes. We can audit an existing account, identify issues and manage ongoing campaigns based on your goals.
Yes. We can help with Google Shopping campaigns, product feeds and campaign optimisation for ecommerce businesses.
Yes. Conversion tracking can be set up for relevant actions such as form submissions, calls, purchases and other website events.
The advertising budget is paid directly to Google by the client. Bluejay manages the campaigns and optimisation according to the agreed scope.
Take Action Now
Ready to Get More From Your Google Ads?
Whether you’re launching your first PPC campaign or your existing ads aren’t performing the way you want, let’s look at your account, goals and budget and create a plan that makes sense for your business.
